The following Educational Seminars will take place in the morning on March 9th & 10th. Speaker and their respective topics are below, speaker bios and further information on individual topics will be available soon.
by Whitney Johnson Danville Outdoors
The female demographic is an ever-growing portion of the hunting retailer's consumer base. In Whitney Johnson’s presentation, she will talk about how to meet the needs of female consumers and how to turn them into regular customers without simply stocking your shelves with pink. She’s read research on female consumers and has applied it to the industry, creating strategies that can really give a boost to your business. Even if you don’t have many female customers, it’s likely that a large number of your male customers are being told how much they can spend at your store by a female at home.
by Collin Cottrell C3 Media
Social media networks are making it harder and harder to reach your own page followers unless you spend money on advertising campaigns. Collin Cottrell’s presentation will give hunting retailers hard-hitting social media marketing tips, practical tactics and useful resources that they can implement to beat social media algorithms and build a super-engaged tribe that wants to purchase hunting products.
by William Napier National Shooting Sports Foundation
Learn how having a secure store can have an impact on many aspects of a retail business; profit, inventory management, personnel management, product on the shelf, social media and marketing, just to name a few. Take a free security risk self-assessment before the 2020 Hunting Retailer Show at www.operationsecurestore.org and bring your questions to the session.
by Chris O'Hara Bonnier Corporation
Outdoor retailers annually spend millions of dollars and a great deal of time marketing their businesses. While the times have changed, and e-marketing has become the focus of many outdoor businesses, consumer outdoor shows are still a great opportunity to market your business to new customers and create brand awareness. We will take a look at the many ways that retailers, of any size, can maximize their time and money spent before, during and after participating in consumer outdoor shows. Topics will include traditional marketing, e-marketing and sales strategies that can result in a higher ROI for your retail business. Consumer outdoor shows are still a very strong way to market your business and with the right strategy can create new and long-term loyal customers.
by Gary Lambert Lambert, Shortell and Connaughton
Gary Lambert will speak about trademarks, copyrights, patents and related litigation with respect to how these topics relate to hunting retailers. Specifically, Gary will discuss why trademarks, trade dress, brands, branding and product and store names are important considerations for retailers. He will also cover the steps retailers should take if they are the subject of trademark infringement or accused of infringing another’s trademark. Gary will also discuss copyright law as it concerns retail websites. Additionally, he will discuss utility and design patents, what protection patents provide to the patent owner, and what to do if a retailer is accused of patent infringement.
by Tim Glomb Audience Sherpa
In this discussion Tim Glomb will reveal how dealerships, retailers and brands can turn their marketing efforts into a sustainable database that delivers revenue for the long term. Beyond social media, paid media and other traditional marketing tactics, Tim will explain how anyone, from the local outdoor shop owner to a global brand manager, can easily build, manage and engage their existing consumers to drive sales while also converting their competitors’ customers into their own. Real strategies and case studies from outdoor brands and dealerships will be used to help you understand how to maximize your marketing efforts while building an asset that can be tapped when and where needed. This presentation promises to arm you with new ideas, real world tactics as well as suggested tools and technologies no matter your budget, staffing resources or business goals.
by Jon Rydberg Retail Technology Group
If you operate a gun store, then you know moving to a new Point of Sale (POS) system requires migrating regulated ATF data. It comes in the form of firearm descriptions, electronic bound book records, and sometimes, vendor/customer information and licensees. For many older companies, it might also mean sunsetting and applying for a new FFL. This session addresses basic through advanced level topics relating to this migration.
by Nathan Dudney Jagemann Sporting Group
Historically, major firearms and munitions manufactures have made good functional parts, even if it has required some factory line “gunsmithing.” With the boost of engineering talent migrating over from the automotive industry, and with increased end user demand for less expensive, higher quality products, a new revolution of class A manufacturing principles has been widely adopted throughout the firearms industry. These changes mean better quality products for the end user, fewer changes after product launch and consistent production from year to year. This is important to end users and retailers alike because it means fewer returns and warranty claims, lower costs and higher margins and consistency in product quality year after year, helping to build brand loyalty.