The female demographic is an ever-growing portion of the hunting retailer's consumer base. In Whitney Johnson’s presentation, she will talk about how to meet the needs of female consumers and how to turn them into regular customers without simply stocking your shelves with pink. She’s read research on female consumers and has applied it to the industry, creating strategies that can really give a boost to your business. Even if you don’t have many female customers, it’s likely that a large number of your male customers are being told how much they can spend at your store by a female at home.