In this discussion Tim Glomb will reveal how dealerships, retailers and brands can turn their marketing efforts into a sustainable database that delivers revenue for the long term. Beyond social media, paid media and other traditional marketing tactics, Tim will explain how anyone, from the local outdoor shop owner to a global brand manager, can easily build, manage and engage their existing consumers to drive sales while also converting their competitors’ customers into their own. Real strategies and case studies from outdoor brands and dealerships will be used to help you understand how to maximize your marketing efforts while building an asset that can be tapped when and where needed. This presentation promises to arm you with new ideas, real world tactics as well as suggested tools and technologies no matter your budget, staffing resources or business goals.